FAQs - Digital Marketing Course Online

FAQs - Digital Marketing Course Online in Noida

Digital marketing is a huge term that makes learners discover various confusions before enrolling in the course.

Here are the most relevant and frequently asked questions drafted to help students acknowledge the correct digital marketing certification in Noida.

Digital marketing focuses on running the advertisements/campaigns on mobile applications, websites, blogs, social media platforms, and emails using entire internet-savvy digital devices.

On the other hand, traditional marketing involves radio, TV, print media, and films for displaying ads or running campaigns.

How digital marketing is assisting a business/shop/person

Digital marketing can instantly spread your business information, product details, or sales campaigns across boundaries. This type of marketing has no zonal limitations. It is quick and most cost-efficient

What are the job titles in digital marketing?

After completing the certification in digital marketing, candidates become eligible for the job titles mentioned below:

  • Managing Director/Founder in your startup company
  • Digital Marketer
  • SEO Analysts
  • SMO Expert
  • Manager – Digital Marketing
  • SEO Specialist
  • Strategist – Digital Marketing
  • Copywriter: Writing blogs, articles, website content, etc.
  • Social Media Marketer

In broader terms, the essential and main topics in digital marketing training courses are SEO, SMO, Content Marketing, SEM, and SMM.

  • SEO – Organic Traffic
  • SEM – Paid Marketing comprising AdWords and PPC
  • SMO – Organic Social Media Response
  • SMM – Paid campaigns on social media platforms
  • Content Marketing – Involves all of the above

Content marketing is a subset of digital marketing.

What is SEO?

Search Engine Optimization is a practice where SEO professionals align their web pages in accordance to the guidelines provided by search engines such as Google and Bing. SEO consists of tweaking On-Page and Off-Page practices to rank website pages higher on search engines.

On-Page includes writing meta tags, descriptions, keywords, alt-text, content, headers, titles, anchor text, etc.

Off-Page includes increasing backlinks, bookmarking, article submission, blog submission, etc.

Need of keywords in SEO?

Phrases or words that we input on the search text bar are called keywords. Keywords help search information, images, videos, and other content on the search engines.

Example: To search for a nearby restaurant, you type in ‘restaurants near me’ and hit enter key on the keyboard. On the screen, you find a list of restaurants available in your vicinity. So, the restaurant is the keyword that helped you find several restaurants available in your locality.

What is SMO?

Optimizing your social profile, maybe business or professional on social media platforms such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, youtube, tumbler, and many more, is called Social Media Optimization (SMO).

What is SEM?

Running paid campaigns on search engines such as Bing and Google, where you bid on high, average, and low ranking keywords to list on the SERPs. This practice in digital marketing is called Search Engine Marketing (SEM).

What is SMM?

The practice of running paid campaigns on social media platforms is called Social Media Marketing (SMM).

What is content marketing

Content marketing is the subset of digital marketing. Content marketing involves creating strategies to boost content, images, video, and reputation using the practices of SEO and SMO.


This is the basic glance of digital marketing training in NCR. If you have budget constraints, then you may opt for an SEO course, SMO training, SEM certification, SMM training, certification in content marketing, and so on. Every vertical in digital marketing opens up a new gateway to success and achievements.

If still confused? Contact our career counselor now!

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