Digital Marketing Course

Digital Marketing Program in Noida

Mildaintrainings Digital Marketing Program in Noida is focused on helping you learn the basics of online marketing and become a successful digital marketer post completion. As digital marketing is a huge umbrella that contains many channels like SEO, content marketing, social media marketing, mobile marketing, PPC, conversion optimization, digital analytics, and email marketing, we have designed our program in segments that will make it easier for you to learn and master online marketing concepts. Our course offers the much-needed exposure to advanced tools and real-world challenges that help develop digital marketing skills and make you market-ready. Once you successfully complete the program, you can start applying for digital marketing vacancies in reputed firms of India.

Who should take this program?

Anyone looking forward to starting a career in digital marketing or advancing his existing online marketing career can opt for this program. We welcome beginners as well as working individuals to join our course and become competent in top digital marketing functions.

What are the prerequisites for this course?

Beginners and professionals planning to get enrolled in our Digital Marketing Program must have:
Basic knowledge of online marketing and Basic understanding of search engines and social media

Learning Path

Course 1 Online Classroom
Advance Search Engine Optimization (SEO)

Advance Search Engine Optimization course will helps you to understand the ranking factors and search engine algorithm which will help you to get in the first position in search engines.
How do Search Engines work?

Indexing & Crawling Basics

Keyword Research

Google Keyword Planner Tool

Topic Covered:

HTML Basics

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, Alt

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

URL Architecture

Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)

301 Redirects

Mobile SEO

Schema markup

SEO Audits

What are SEO Audits?

Different Types of SEO Audits

Google Search Console

Algorithm Updates

Panda, Penguin, Pigeon, Caffeine updates

Measurement with Google Analytics

Basics of Google Analytics

SEO Reporting
Course 2 Online Classroom
Advanced PPC Program

This module of Advanced PPC Program, students get taught about Search Ads, Campaign Groups, CPC, CTR Keyword Selection, Bidding Strategies, Types of Keyword, Types of adwords etc.
Topic Covered:

Introduction to Google ads & PPC advertising

Setting up Google ads account

Understanding adwords account structure

Campaigns, Adgroups, Ads, Keywords, etc.

Types of Advertising campaigns-Search, Display

Difference between search & display campaign

How does adwords rank ads

Understanding adwords algorithm (adrank) in detail with examples

What is quality score

Why quality score is important What is CTR?

Why CTR is important Understanding bids

Advanced level bid strategies

Enhanced CPC

What are flexible bidding strategies

Understanding ad-extensions

Types of ad-extensions

Adding ad-extensions in our Campaign

Creating adgroups

Finding relevant adgroups options using tool

creating adgroups using tool

Understanding keywords

Finding relevant keywords

Adding keywords in ad-group using keyword planner tool

Understanding types of keywords Board, Phrase, Exact, Synonym & Negative

Examples of types of keywords

Google Web Master Tool (Search Console )

Creating ads

Understanding ad metrics Display & destination URL

How to write a compelling ad copy

Best & worst examples of ads Creating ads

Tracking Performance/Conversion

What is conversion tracking Why is it important

How to set up conversion tracking

Adding tracking code in your website

Checking conversion stats

Optimizing Search Campaigns

Remarketing
Course 3 Online Classroom
Social Media Marketing

The Advanced Social Media Course will transform you into an industry-ready social media marketer.
Topic Covered:

What is Facebook Marketing

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manager

How does Facebook Advertising Work?

Facebook Ad Campaign Objectives

Facebook Ad Targeting

Topic Covered:

Marketing on Instagram

LinkedIn for Personal Branding

Brand Marketing on LInkedIn

LinkedIn Company Pages

LinkedIn Advanced Search

LinkedIn Premium

LinkedIn Ads
Course 4 Online Classroom
Email Marketing

In this module of E-mail marketing you will learn about how to collect data of customers, how to setup email automation, how to send bulk mail, how to track mail, how to analyse email response through using various best email marketing tools.
Topic Covered:

Setting-up an Email Marketing Machine

Effective Email Content

Customer Acquisition Strategies

Email Automation
Course 5 Online Classroom
Advanced Content Marketing

This module of content marketing, you learn about how to make strategy, how to use keyword, how to optimize content, how to analyse content, best tools available for content checking etc.
Topic Covered:

The Advanced Content Marketing Program trains learners in the principles and techniques of content marketing. Prepared by leading influencers and thought leaders, the course covers avenues for deep expertise building in planning, executing, and monitoring content marketing strategy. The course covers all areas of content marketing, including SMM, event marketing, content strategy, and more.
Course 6 Online Classroom
Advanced Website Conversion Rate Optimization

Advanced Website Conversion Rate Optimization
Topic Covered:

Master the skills that enable you to consistently increase landing page conversion rates on microsites and websites. You will learn about the various aspects of conversion optimization and how to analyze website traffic so you can design campaigns that can capture visitors’ attention.

Mildain's Master Certificate